How much Cardiff are set to pocket for their promotion
Sat May 12, 2018 2:20 pm
How much Cardiff City are set to pocket for their promotion to the Premier League
This Season Cardiff got £710,000 from their live Sky matches, next season guaranteed at least £7.5mill for the basic Sky Matches
Cardiff's revenue over all will be anything from £95mill to up to £190mill
Sky Tv,Sky Payments,being in the Prem, Guaranteed parachute payments/ Advertising / Sponsorship/ Merchandise/Season ticket sales it just goes on and on
By Katie Sands
Saturday 12th May 2018
There are plenty of rewards that come with playing in the Premier League - and just one of them is increased revenue.
We have broken down the figures to see just how much a Premier League promotion is set to earn the Bluebirds.
The TV boost
Despite Sky being broadcast partner, TV money in the English Football League is far less than in the Premier League. Championship clubs chosen to host matches are awarded £100,000 per game - unless it’s played on Sunday (£120,000) or Thursday (£140,000) - while away teams collect a fixed fee of £10,000.
Cardiff have been on the box 15 times (six home and nine away), which will earn them £710,000.
Prize money
Club chiefs will have been delighted to know the EFL upped its prize money from 2016/17. While finishing position in the Premier League is vitally important in determining how much prize money a club is entitled to, every Championship club receives the same fixed Basic Award and Solidarity Payment, which comes as part of an agreement between the EFL and the Premier League.
For example, Sunderland - who have slipped down from the Championship to League One for the first time in 30 years - will be awarded the same amount of prize money as Wolves, who topped the table.
In comparison, Premier League champions Chelsea received £36.1m more in prize money than bottom club Sunderland last season.
Like every other Championship club, Cardiff will be given a Basic Award of £2.3million and a £4.5million Solidarity Payment.
So how much will they pocket ?
By combining their TV money, Basic Award and Solidarity Payment, Cardiff will see a boost of £7,510,000.
What can they look forward to in the Premier League?
The English top flight boasts a TV deal which is incomparable to any other league in the world, which is why the 20 teams are all among the richest clubs on the planet.
It's estimated that the side which finished 20th in the Premier League last season, Sunderland, earned £99.9m, Birmingham Live reported .
That total was made up of a merit payment for their final league position (£1.9m), TV fees (£13.6m) and their share of the huge broadcasting deal Premier League clubs sign with Sky Sports and BT Sport at the beginning of each season (£84.4m).
Bigger gates
As well as the huge TV reward a Premier League return will bring, increased attendances will also be financially beneficial.
Cardiff's average home league attendance this season has been 20,164 - with the highest being 32,478 watching on as the Bluebirds sealed automatic promotion.
It is highly likely the average figure would increase after promotion.
During the 2013-14 season - when Cardiff were last in the Premier League - the Bluebirds' highest home attendance was 28,018 against Liverpool in March 2014, and their lowest home attendance was 26,632 against West Brom in December 2013, with an average of 27,430 attending league games that season.
To put this in a little historical context, the Bluebirds were drawing gates barely touching 3,000 in the old days of the 1980s before owner Rick Wright and manager Eddie May transformed things in the early 1990s.
But lift-off really happened as we approached the building of the new stadium, with the first Championship match played there in August 2009.
In the last season at Ninian Park the average gate was 18,044, and that improved as Dave Jones' team moved across the road to 20,717 and 23,194.
The two years under Malky Mackay saw crowds average 22,100 and 22,999, before the 27,430 high of the Premier League year.
In the first season back in the Championship the crowd was 21,124, before dips under Russell Slade and Paul Trollope to 16,463 (2015-16 campaign).
This Season Cardiff got £710,000 from their live Sky matches, next season guaranteed at least £7.5mill for the basic Sky Matches
Cardiff's revenue over all will be anything from £95mill to up to £190mill
Sky Tv,Sky Payments,being in the Prem, Guaranteed parachute payments/ Advertising / Sponsorship/ Merchandise/Season ticket sales it just goes on and on
By Katie Sands
Saturday 12th May 2018
There are plenty of rewards that come with playing in the Premier League - and just one of them is increased revenue.
We have broken down the figures to see just how much a Premier League promotion is set to earn the Bluebirds.
The TV boost
Despite Sky being broadcast partner, TV money in the English Football League is far less than in the Premier League. Championship clubs chosen to host matches are awarded £100,000 per game - unless it’s played on Sunday (£120,000) or Thursday (£140,000) - while away teams collect a fixed fee of £10,000.
Cardiff have been on the box 15 times (six home and nine away), which will earn them £710,000.
Prize money
Club chiefs will have been delighted to know the EFL upped its prize money from 2016/17. While finishing position in the Premier League is vitally important in determining how much prize money a club is entitled to, every Championship club receives the same fixed Basic Award and Solidarity Payment, which comes as part of an agreement between the EFL and the Premier League.
For example, Sunderland - who have slipped down from the Championship to League One for the first time in 30 years - will be awarded the same amount of prize money as Wolves, who topped the table.
In comparison, Premier League champions Chelsea received £36.1m more in prize money than bottom club Sunderland last season.
Like every other Championship club, Cardiff will be given a Basic Award of £2.3million and a £4.5million Solidarity Payment.
So how much will they pocket ?
By combining their TV money, Basic Award and Solidarity Payment, Cardiff will see a boost of £7,510,000.
What can they look forward to in the Premier League?
The English top flight boasts a TV deal which is incomparable to any other league in the world, which is why the 20 teams are all among the richest clubs on the planet.
It's estimated that the side which finished 20th in the Premier League last season, Sunderland, earned £99.9m, Birmingham Live reported .
That total was made up of a merit payment for their final league position (£1.9m), TV fees (£13.6m) and their share of the huge broadcasting deal Premier League clubs sign with Sky Sports and BT Sport at the beginning of each season (£84.4m).
Bigger gates
As well as the huge TV reward a Premier League return will bring, increased attendances will also be financially beneficial.
Cardiff's average home league attendance this season has been 20,164 - with the highest being 32,478 watching on as the Bluebirds sealed automatic promotion.
It is highly likely the average figure would increase after promotion.
During the 2013-14 season - when Cardiff were last in the Premier League - the Bluebirds' highest home attendance was 28,018 against Liverpool in March 2014, and their lowest home attendance was 26,632 against West Brom in December 2013, with an average of 27,430 attending league games that season.
To put this in a little historical context, the Bluebirds were drawing gates barely touching 3,000 in the old days of the 1980s before owner Rick Wright and manager Eddie May transformed things in the early 1990s.
But lift-off really happened as we approached the building of the new stadium, with the first Championship match played there in August 2009.
In the last season at Ninian Park the average gate was 18,044, and that improved as Dave Jones' team moved across the road to 20,717 and 23,194.
The two years under Malky Mackay saw crowds average 22,100 and 22,999, before the 27,430 high of the Premier League year.
In the first season back in the Championship the crowd was 21,124, before dips under Russell Slade and Paul Trollope to 16,463 (2015-16 campaign).
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Re: How much Cardiff are set to pocket for their promotion
Sat May 12, 2018 6:28 pm
Now we need our marketing department to get into gear. Time to target the big corporations for sponsorship, not the university of this or the tourist board of that.