Vincent Tan Clearly Has Vision

This morning I had the great experience and pleasure to have breakfast with someone who holds the greatest influence with Vincent Tan himself , a pure fluke off the cuff arrangement I can assure you but it took place all the same whilst I was preparing for today's work schedule and the entourage was preparing for the return trip to Malaysia.

Whilst I have been a staunch Blue and historian supporter and to that effect still am , this mornings opportunity saw me see through a Tan pair of spectacles .

Through those spectacles he saw nothing of history and doom , in the world of football we don't really have a history apart from the odd famous win and certainly not a history anybody outside the City would ever recall.

The most history probably is a debt ridden club going nowhere apart possibly out of distinction after the poor running of the good ship of late by Kumar,Borley, Hammam, Ridsdale , each and every one of them failing the Club . That's the vision the Malaysians internally have and when you look at it that way they are probably correct in their view.

All they saw was a Championship team in a new stadia a few steps away from possible Premiership Football but also a Championship team the other side a few step away from Financial meltdown , in other words easy picking and ripe for rebranding. Remember at this stage they have no allegiance for the Club and their wish only would be the allegiance to their own Company Brand to which the Club would become a small part of their portfolio.

If you see it from a neutral Malaysian vision why would they wish to try and run the brand Cardiff City the Bluebirds, lets face it generally speaking that brand has failed in the last 100 years in both business and football streams as well as being a very small entity outside of Wales let alone globally.

If to be brutal you could brand it as a " tin pot club" or a big fish in a very small media pond of South Wales. A " Tin pot" Club with a very low customer base and a high region of lack of apathy towards the current brand. The customer base at the time made up of a hard core of fans who portrayed themselves as loyal but in many instances most certainly not " brand able " for marketing reasons unless you wished to make a profit out of hooligan books or tales of woe from away match leaders. Certaintly no club in the world has run its business on hooligan books.

Revenue streams all sold in the main by the previous entourage of failed Chairman including a price freeze on admission fees.

A staff of non experienced employees , no where near the grade to operate a Championship/Premiership operation or brand in fact a position where the staff mentality was more suited to a conference team with big ambitions.

The Lawn Mover being the Stadia Manager in Wayne Nash, The ticket office and media Manager run by an ex furniture salesman and the Chief executive with no football experience put in place by PMG , to protect their interests and from their Rugby World.

Company Sec , held by a man on fraud charges and struck out of his own law practice.

Harsh maybe but true and clearly not the vision Mr Tan has for taking his new rebrand forward after investment and clearly not foundation for the successful future if its to be built.

It was clearly a start from scratch operation , we invest , we have a new stadium and a Club with mediocre history much of which is based on failure.

When you look at it that way, you can see the full direction and vision of Mr Tan.

Slowly breakdown all the bad and rebuild all good to breed success , everything will clearly be broken down and come under the control of Tan and his Empire to breed success in business and on the pitch.

From a neutral non supporting Cardiff City prospective it makes perfect sense. Unfortunately we have no say in matters and have to make a choice , support a new rebranded Club and cheer it to success under a new regime or simply walk away and do something else for our weekly entertainment or football fix , nobody else was prepared to take the Club forward and as the Malaysians are showing will simply do it their way under their control.

Whether its good history or bad history it was our history and I was proud of it, it should have been cherished and built on not thrown away, f#ck is vision and plans for the Far East a football club is primarily for the community it is in , South Wales not south east Asia.

At last somebody has the intelligence to understand what is happening and why.

pretty good perspective - difficult to remove the emotion on this side of the bar, but perfectly understand how VT might have viewed the City.

The 'failure' bit is hard to take, but in cold business logic is also hard to argue with.

One thing I htink he must have seen in his vision, is that we as a club have massive, untapped potential - you don't invest in a 'brand' unless your business plan tells you you will get a return. That's the bit that excites me, frankly.

And beating the Jacks in the Premiership, home and away of course

This morning I had the great experience and pleasure to have breakfast with someone who holds the greatest influence with Vincent Tan himself , a pure fluke off the cuff arrangement I can assure you but it took place all the same whilst I was preparing for today's work schedule and the entourage was preparing for the return trip to Malaysia.

Whilst I have been a staunch Blue and historian supporter and to that effect still am , this mornings opportunity saw me see through a Tan pair of spectacles .

Through those spectacles he saw nothing of history and doom , in the world of football we don't really have a history apart from the odd famous win and certainly not a history anybody outside the City would ever recall.

The most history probably is a debt ridden club going nowhere apart possibly out of distinction after the poor running of the good ship of late by Kumar,Borley, Hammam, Ridsdale , each and every one of them failing the Club . That's the vision the Malaysians internally have and when you look at it that way they are probably correct in their view.

All they saw was a Championship team in a new stadia a few steps away from possible Premiership Football but also a Championship team the other side a few step away from Financial meltdown , in other words easy picking and ripe for rebranding. Remember at this stage they have no allegiance for the Club and their wish only would be the allegiance to their own Company Brand to which the Club would become a small part of their portfolio.

If you see it from a neutral Malaysian vision why would they wish to try and run the brand Cardiff City the Bluebirds, lets face it generally speaking that brand has failed in the last 100 years in both business and football streams as well as being a very small entity outside of Wales let alone globally.

If to be brutal you could brand it as a " tin pot club" or a big fish in a very small media pond of South Wales. A " Tin pot" Club with a very low customer base and a high region of lack of apathy towards the current brand. The customer base at the time made up of a hard core of fans who portrayed themselves as loyal but in many instances most certainly not " brand able " for marketing reasons unless you wished to make a profit out of hooligan books or tales of woe from away match leaders. Certaintly no club in the world has run its business on hooligan books.

Revenue streams all sold in the main by the previous entourage of failed Chairman including a price freeze on admission fees.

A staff of non experienced employees , no where near the grade to operate a Championship/Premiership operation or brand in fact a position where the staff mentality was more suited to a conference team with big ambitions.

The Lawn Mover being the Stadia Manager in Wayne Nash, The ticket office and media Manager run by an ex furniture salesman and the Chief executive with no football experience put in place by PMG , to protect their interests and from their Rugby World.

Company Sec , held by a man on fraud charges and struck out of his own law practice.

Harsh maybe but true and clearly not the vision Mr Tan has for taking his new rebrand forward after investment and clearly not foundation for the successful future if its to be built.

It was clearly a start from scratch operation , we invest , we have a new stadium and a Club with mediocre history much of which is based on failure.

When you look at it that way, you can see the full direction and vision of Mr Tan.

Slowly breakdown all the bad and rebuild all good to breed success , everything will clearly be broken down and come under the control of Tan and his Empire to breed success in business and on the pitch.

From a neutral non supporting Cardiff City prospective it makes perfect sense. Unfortunately we have no say in matters and have to make a choice , support a new rebranded Club and cheer it to success under a new regime or simply walk away and do something else for our weekly entertainment or football fix , nobody else was prepared to take the Club forward and as the Malaysians are showing will simply do it their way under their control.

It at to be brought into the twenty first century lets hope that we can do the same for our community's whereby we create wealth and jobs.....good post

Whether its good history or bad history it was our history and I was proud of it, it should have been cherished and built on not thrown away, f#ck is vision and plans for the Far East a football club is primarily for the community it is in , South Wales not south east Asia.

Correct ! Where in the Tan Empire is there a place for PR & even respect for those of us who have been involved ,as supporters for decades ?! Sooner the guy slopes back to Malaysia - and stays there , the happier I'll be . BLUEBIRDS /0 \

Seems to make sense and if we were not a football club it exactly how a struggling business would be acquired and turned around. The problem is we are a football club with a loyal following who can't just sit back and watch our club be taken away from us.

The rebrand is focused on attracting Malaysian interest and is so disrespectful to us. What if we walked into Malaysia took over their capital team, changed the badge, changed the colour and then stuck Wales on their shirts. Id expect any 'customers' of this local business to walk away in protest.

Unfortunately what we see now may be just the tip of the iceberg because if Tan can really get what he wants it will be something like -

A football club called Malaysia FC playing in the Premier league
A football club made up entirely of Malaysian players
A club playing in red with a Malaysian style dragon on their shirts.
A club playing much nearer London for maximum kudos and business potential

The real worrying thing is that that the business plan seems to be so focused on Malaysia that it doesn't really matter what we do because down here as his plan isn't based on our support. He will do what he wants when he wants in the interest of Malaysia.

I hope I'm wrong and Cardiff's identity is retained but the worst case is that a team that used to be Cardiff plays in the premier but us fans end up with nothing

Seems to make sense and if we were not a football club it exactly how a struggling business would be acquired and turned around. The problem is we are a football club with a loyal following who can't just sit back and watch our club be taken away from us.

The rebrand is focused on attracting Malaysian interest and is so disrespectful to us. What if we walked into Malaysia took over their capital team, changed the badge, changed the colour and then stuck Wales on their shirts. Id expect any 'customers' of this local business to walk away in protest.

Unfortunately what we see now may be just the tip of the iceberg because if Tan can really get what he wants it will be something like -

A football club called Malaysia FC playing in the Premier league
A football club made up entirely of Malaysian players
A club playing in red with a Malaysian style dragon on their shirts.
A club playing much nearer London for maximum kudos and business potential

The real worrying thing is that that the business plan seems to be so focused on Malaysia that it doesn't really matter what we do because down here as his plan isn't based on our support. He will do what he wants when he wants in the interest of Malaysia.

I hope I'm wrong and Cardiff's identity is retained but the worst case is that a team that used to be Cardiff plays in the premier but us fans end up with nothing

Excellent post exactly my thoughts

Brutally honest prospective.
Good post mate.
The club has changed beyond recognition on and off the pitch.
Dont like the red or the beer matt ,

But love
CARDIFF CITY FOOTBALL CLUB.

I think Vincent Tan does have some respect for our history, he however probably knows that history does not guarantee a successful club which has been proved over the years. Slowly but surely he is changing this club for the better and he knows the vast majority of the fans who pay to watch our club want that success and will continue to pay to watch and buy the merchandise. He is prepared to see the others go and knows if that happens, once the club succeeds thousands of potential fans (plastics or not) will be there to take their places. He knows he will win, I cannot remember any chorus of "BLUEBIRDS" yesterday at the game.
For those of you who say he will walk if we don't get promoted and will end up in the conference you may be right, but don't forget that could have happened without his money anyway. I for one will always support this team who ever is in charge and am prepared to take the risk Vincent Tan is here for the better.

Seems to make sense and if we were not a football club it exactly how a struggling business would be acquired and turned around. The problem is we are a football club with a loyal following who can't just sit back and watch our club be taken away from us.

The rebrand is focused on attracting Malaysian interest and is so disrespectful to us. What if we walked into Malaysia took over their capital team, changed the badge, changed the colour and then stuck Wales on their shirts. Id expect any 'customers' of this local business to walk away in protest.

Unfortunately what we see now may be just the tip of the iceberg because if Tan can really get what he wants it will be something like -

A football club called Malaysia FC playing in the Premier league
A football club made up entirely of Malaysian players
A club playing in red with a Malaysian style dragon on their shirts.
A club playing much nearer London for maximum kudos and business potential

The real worrying thing is that that the business plan seems to be so focused on Malaysia that it doesn't really matter what we do because down here as his plan isn't based on our support. He will do what he wants when he wants in the interest of Malaysia.

I hope I'm wrong and Cardiff's identity is retained but the worst case is that a team that used to be Cardiff plays in the premier but us fans end up with nothing

Great post! Sod what the people of CARDIFF think, as long as Malaysians love it?

If you believe Cardiff City is just a business then lots of what Tan has done makes sense. If you view Cardiff City as a cherished local institution then he is just ripping the heart out of the club and building himself a saleable franchise to replace it.

For me the most important thing is that the club is viable for the long term so it has the possibility of being returned to its status as a cherished local institution in the future. His financial decisions have not promoted long term viability but have been a gamble which looks like it now may pay off and I am hoping it does.

There's three whole divisions of clubs and even some Premier clubs who would jump at the chance of the investment and potential success we have with the Malaysians. Most have history and badges that they are proud of but would accept a rebranding that give some financial stability and potential success.
I've followed the club since 1966 and in all that time we've been the 'Sleeping Giant of Wales'....perhaps now we have finally got our wake up call.

Seems to make sense and if we were not a football club it exactly how a struggling business would be acquired and turned around. The problem is we are a football club with a loyal following who can't just sit back and watch our club be taken away from us.

The rebrand is focused on attracting Malaysian interest and is so disrespectful to us. What if we walked into Malaysia took over their capital team, changed the badge, changed the colour and then stuck Wales on their shirts. Id expect any 'customers' of this local business to walk away in protest.

Unfortunately what we see now may be just the tip of the iceberg because if Tan can really get what he wants it will be something like -

A football club called Malaysia FC playing in the Premier league
A football club made up entirely of Malaysian players
A club playing in red with a Malaysian style dragon on their shirts.
A club playing much nearer London for maximum kudos and business potential

The real worrying thing is that that the business plan seems to be so focused on Malaysia that it doesn't really matter what we do because down here as his plan isn't based on our support. He will do what he wants when he wants in the interest of Malaysia.

I hope I'm wrong and Cardiff's identity is retained but the worst case is that a team that used to be Cardiff plays in the premier but us fans end up with nothing

Sorry mate but your post is all make believe-not a single statement based on fact.This is your opinion and your entitled to it but its based on the sentiment of the vocal minority.This argument rages on this board and the other but to date I've seen no evidence to support your post.I've been a city fan since 73 and some others even longer and
I have to say that until now the club has never matched the ambition of the fans.The OP is very brave IMO because he does indirectly have a go at Annis and after all this is his board.I hope the many responses this post is sure to illicit will contain facts that Tan has cunning plan to take away our club but I think all we'll get is a regurgitation of the bile suffered thus far.If ANYONE has anything concrete to the effect that Tan will ruin this club then I would listen but it gotta be a whole lot better that your fanciful guesswork.

Seems to make sense and if we were not a football club it exactly how a struggling business would be acquired and turned around. The problem is we are a football club with a loyal following who can't just sit back and watch our club be taken away from us.

The rebrand is focused on attracting Malaysian interest and is so disrespectful to us. What if we walked into Malaysia took over their capital team, changed the badge, changed the colour and then stuck Wales on their shirts. Id expect any 'customers' of this local business to walk away in protest.

Unfortunately what we see now may be just the tip of the iceberg because if Tan can really get what he wants it will be something like -

A football club called Malaysia FC playing in the Premier league
A football club made up entirely of Malaysian players
A club playing in red with a Malaysian style dragon on their shirts.
A club playing much nearer London for maximum kudos and business potential

The real worrying thing is that that the business plan seems to be so focused on Malaysia that it doesn't really matter what we do because down here as his plan isn't based on our support. He will do what he wants when he wants in the interest of Malaysia.

I hope I'm wrong and Cardiff's identity is retained but the worst case is that a team that used to be Cardiff plays in the premier but us fans end up with nothing

Sorry mate but your post is all make believe-not a single statement based on fact.This is your opinion and your entitled to it but its based on the sentiment of the vocal minority.This argument rages on this board and the other but to date I've seen no evidence to support your post.I've been a city fan since 73 and some others even longer and
I have to say that until now the club has never matched the ambition of the fans.The OP is very brave IMO because he does indirectly have a go at Annis and after all this is his board.I hope the many responses this post is sure to illicit will contain facts that Tan has cunning plan to take away our club but I think all we'll get is a regurgitation of the bile suffered thus far.If ANYONE has anything concrete to the effect that Tan will ruin this club then I would listen but it gotta be a whole lot better that your fanciful guesswork.

why doesn't someone try to front a takeover bid from the supporters if we have 20,000 hardcore supporters £5,000 each would give 100 million, and if we are losing 1 million a month then an extra £50 a month each to keep the club running.

it isn't massive figures of cash we are talking about here when you really think about it so if people want the clubs identity back why do they not try to arrange it happening?

Seems to make sense and if we were not a football club it exactly how a struggling business would be acquired and turned around. The problem is we are a football club with a loyal following who can't just sit back and watch our club be taken away from us.

The rebrand is focused on attracting Malaysian interest and is so disrespectful to us. What if we walked into Malaysia took over their capital team, changed the badge, changed the colour and then stuck Wales on their shirts. Id expect any 'customers' of this local business to walk away in protest.

Unfortunately what we see now may be just the tip of the iceberg because if Tan can really get what he wants it will be something like -

A football club called Malaysia FC playing in the Premier league
A football club made up entirely of Malaysian players
A club playing in red with a Malaysian style dragon on their shirts.
A club playing much nearer London for maximum kudos and business potential

The real worrying thing is that that the business plan seems to be so focused on Malaysia that it doesn't really matter what we do because down here as his plan isn't based on our support. He will do what he wants when he wants in the interest of Malaysia.

I hope I'm wrong and Cardiff's identity is retained but the worst case is that a team that used to be Cardiff plays in the premier but us fans end up with nothing

Sorry mate but your post is all make believe-not a single statement based on fact.This is your opinion and your entitled to it but its based on the sentiment of the vocal minority.This argument rages on this board and the other but to date I've seen no evidence to support your post.I've been a city fan since 73 and some others even longer and
I have to say that until now the club has never matched the ambition of the fans.The OP is very brave IMO because he does indirectly have a go at Annis and after all this is his board.I hope the many responses this post is sure to illicit will contain facts that Tan has cunning plan to take away our club but I think all we'll get is a regurgitation of the bile suffered thus far.If ANYONE has anything concrete to the effect that Tan will ruin this club then I would listen but it gotta be a whole lot better that your fanciful guesswork.

why doesn't someone try to front a takeover bid from the supporters if we have 20,000 hardcore supporters £5,000 each would give 100 million, and if we are losing 1 million a month then an extra £50 a month each to keep the club running.

it isn't massive figures of cash we are talking about here when you really think about it so if people want the clubs identity back why do they not try to arrange it happening?

you really want 20k of supporters to give 5 grand each?!

Seems to make sense and if we were not a football club it exactly how a struggling business would be acquired and turned around. The problem is we are a football club with a loyal following who can't just sit back and watch our club be taken away from us.

The rebrand is focused on attracting Malaysian interest and is so disrespectful to us. What if we walked into Malaysia took over their capital team, changed the badge, changed the colour and then stuck Wales on their shirts. Id expect any 'customers' of this local business to walk away in protest.

Unfortunately what we see now may be just the tip of the iceberg because if Tan can really get what he wants it will be something like -

A football club called Malaysia FC playing in the Premier league
A football club made up entirely of Malaysian players
A club playing in red with a Malaysian style dragon on their shirts.
A club playing much nearer London for maximum kudos and business potential

The real worrying thing is that that the business plan seems to be so focused on Malaysia that it doesn't really matter what we do because down here as his plan isn't based on our support. He will do what he wants when he wants in the interest of Malaysia.

I hope I'm wrong and Cardiff's identity is retained but the worst case is that a team that used to be Cardiff plays in the premier but us fans end up with nothing

Sorry mate but your post is all make believe-not a single statement based on fact.This is your opinion and your entitled to it but its based on the sentiment of the vocal minority.This argument rages on this board and the other but to date I've seen no evidence to support your post.I've been a city fan since 73 and some others even longer and
I have to say that until now the club has never matched the ambition of the fans.The OP is very brave IMO because he does indirectly have a go at Annis and after all this is his board.I hope the many responses this post is sure to illicit will contain facts that Tan has cunning plan to take away our club but I think all we'll get is a regurgitation of the bile suffered thus far.If ANYONE has anything concrete to the effect that Tan will ruin this club then I would listen but it gotta be a whole lot better that your fanciful guesswork.

why doesn't someone try to front a takeover bid from the supporters if we have 20,000 hardcore supporters £5,000 each would give 100 million, and if we are losing 1 million a month then an extra £50 a month each to keep the club running.

it isn't massive figures of cash we are talking about here when you really think about it so if people want the clubs identity back why do they not try to arrange it happening?

you really want 20k of supporters to give 5 grand each?!

i don't but the ones who want vt out so bad should be willing to in my eyes

Seems to make sense and if we were not a football club it exactly how a struggling business would be acquired and turned around. The problem is we are a football club with a loyal following who can't just sit back and watch our club be taken away from us.

The rebrand is focused on attracting Malaysian interest and is so disrespectful to us. What if we walked into Malaysia took over their capital team, changed the badge, changed the colour and then stuck Wales on their shirts. Id expect any 'customers' of this local business to walk away in protest.

Unfortunately what we see now may be just the tip of the iceberg because if Tan can really get what he wants it will be something like -

A football club called Malaysia FC playing in the Premier league
A football club made up entirely of Malaysian players
A club playing in red with a Malaysian style dragon on their shirts.
A club playing much nearer London for maximum kudos and business potential

The real worrying thing is that that the business plan seems to be so focused on Malaysia that it doesn't really matter what we do because down here as his plan isn't based on our support. He will do what he wants when he wants in the interest of Malaysia.

I hope I'm wrong and Cardiff's identity is retained but the worst case is that a team that used to be Cardiff plays in the premier but us fans end up with nothing

Sorry mate but your post is all make believe-not a single statement based on fact.This is your opinion and your entitled to it but its based on the sentiment of the vocal minority.This argument rages on this board and the other but to date I've seen no evidence to support your post.I've been a city fan since 73 and some others even longer and
I have to say that until now the club has never matched the ambition of the fans.The OP is very brave IMO because he does indirectly have a go at Annis and after all this is his board.I hope the many responses this post is sure to illicit will contain facts that Tan has cunning plan to take away our club but I think all we'll get is a regurgitation of the bile suffered thus far.If ANYONE has anything concrete to the effect that Tan will ruin this club then I would listen but it gotta be a whole lot better that your fanciful guesswork.

why doesn't someone try to front a takeover bid from the supporters if we have 20,000 hardcore supporters £5,000 each would give 100 million, and if we are losing 1 million a month then an extra £50 a month each to keep the club running.

it isn't massive figures of cash we are talking about here when you really think about it so if people want the clubs identity back why do they not try to arrange it happening?

you really want 20k of supporters to give 5 grand each?!

i don't but the ones who want vt out so bad should be willing to in my eyes

Why didn't you do that when everyone wanted Ridsdale out then?

Seems to make sense and if we were not a football club it exactly how a struggling business would be acquired and turned around. The problem is we are a football club with a loyal following who can't just sit back and watch our club be taken away from us.

The rebrand is focused on attracting Malaysian interest and is so disrespectful to us. What if we walked into Malaysia took over their capital team, changed the badge, changed the colour and then stuck Wales on their shirts. Id expect any 'customers' of this local business to walk away in protest.

Unfortunately what we see now may be just the tip of the iceberg because if Tan can really get what he wants it will be something like -

A football club called Malaysia FC playing in the Premier league
A football club made up entirely of Malaysian players
A club playing in red with a Malaysian style dragon on their shirts.
A club playing much nearer London for maximum kudos and business potential

The real worrying thing is that that the business plan seems to be so focused on Malaysia that it doesn't really matter what we do because down here as his plan isn't based on our support. He will do what he wants when he wants in the interest of Malaysia.

I hope I'm wrong and Cardiff's identity is retained but the worst case is that a team that used to be Cardiff plays in the premier but us fans end up with nothing

Sorry mate but your post is all make believe-not a single statement based on fact.This is your opinion and your entitled to it but its based on the sentiment of the vocal minority.This argument rages on this board and the other but to date I've seen no evidence to support your post.I've been a city fan since 73 and some others even longer and
I have to say that until now the club has never matched the ambition of the fans.The OP is very brave IMO because he does indirectly have a go at Annis and after all this is his board.I hope the many responses this post is sure to illicit will contain facts that Tan has cunning plan to take away our club but I think all we'll get is a regurgitation of the bile suffered thus far.If ANYONE has anything concrete to the effect that Tan will ruin this club then I would listen but it gotta be a whole lot better that your fanciful guesswork.

why doesn't someone try to front a takeover bid from the supporters if we have 20,000 hardcore supporters £5,000 each would give 100 million, and if we are losing 1 million a month then an extra £50 a month each to keep the club running.

it isn't massive figures of cash we are talking about here when you really think about it so if people want the clubs identity back why do they not try to arrange it happening?

you really want 20k of supporters to give 5 grand each?!

i don't but the ones who want vt out so bad should be willing to in my eyes

Why didn't you do that when everyone wanted Ridsdale out then?

where have i said that i wanted it to happen?

Just because we don't have much history it doesn't mean we needed to change the whole look of the club... history is made through success. I don't care if there hasn't been as many highs as the lows, our club is Cardiff City the Bluebirds, and they're slowly taking that away from us for selfish reasons. The only thing they have done is put shame on the club and they've made us look like "sell outs".

I'll never forgive them, even if we get promoted. Football is not all about success and I wish some people would see that.

Did he have his glasses on yesterday?.. if not. He clearly does have vision.

Maybe my maths is worse than I thought but 20,000 x 5000 makes £10 million doesn't it?

Just because we don't have much history it doesn't mean we needed to change the whole look of the club... history is made through success. I don't care if there hasn't been as many highs as the lows, our club is Cardiff City the Bluebirds, and they're slowly taking that away from us for selfish reasons. The only thing they have done is put shame on the club and they've made us look like "sell outs".

I'll never forgive them, even if we get promoted. Football is not all about success and I wish some people would see that.

Bang on!

Maybe my maths is worse than I thought but 20,000 x 5000 makes £10 million doesn't it?

Don't matter how much it is bluebird.....can't even sell 1000 copies of the Fred Keenor magazine for 3 quid, them guys were out there again yesterday.....makes me laugh people talking millions.

to be honest i am forced to agree with vincent tan. all my 50 years of supporting city have delivered is heartache and tears. we have been led by a succession of failed and crooked businessmen and fed promises of the second coming. we have sucked them up and demanded more.
what i find unbelieveable is that after all our failure there are some who want more of the same ineptitude. i don't. before i depart this planet for pastures new i want to see this club in the premier league. if that means i have to wear a red shirt then sobeit

Just because we don't have much history it doesn't mean we needed to change the whole look of the club... history is made through success. I don't care if there hasn't been as many highs as the lows, our club is Cardiff City the Bluebirds, and they're slowly taking that away from us for selfish reasons. The only thing they have done is put shame on the club and they've made us look like "sell outs".

I'll never forgive them, even if we get promoted. Football is not all about success and I wish some people would see that.

thats all very interesting so how did you feel when Sam tried the same thing?

There's three whole divisions of clubs and even some Premier clubs who would jump at the chance of the investment and potential success we have with the Malaysians. Most have history and badges that they are proud of but would accept a rebranding that give some financial stability and potential success.

I've spoken to alot of people from other clubs all over the country and very very few have been willing to give anything up just for a bit of financial backing and possible success.

This morning I had the great experience and pleasure to have breakfast with someone who holds the greatest influence with Vincent Tan himself , a pure fluke off the cuff arrangement I can assure you but it took place all the same whilst I was preparing for today's work schedule and the entourage was preparing for the return trip to Malaysia.

Whilst I have been a staunch Blue and historian supporter and to that effect still am , this mornings opportunity saw me see through a Tan pair of spectacles .

Through those spectacles he saw nothing of history and doom , in the world of football we don't really have a history apart from the odd famous win and certainly not a history anybody outside the City would ever recall.

The most history probably is a debt ridden club going nowhere apart possibly out of distinction after the poor running of the good ship of late by Kumar,Borley, Hammam, Ridsdale , each and every one of them failing the Club . That's the vision the Malaysians internally have and when you look at it that way they are probably correct in their view.

All they saw was a Championship team in a new stadia a few steps away from possible Premiership Football but also a Championship team the other side a few step away from Financial meltdown , in other words easy picking and ripe for rebranding. Remember at this stage they have no allegiance for the Club and their wish only would be the allegiance to their own Company Brand to which the Club would become a small part of their portfolio.

If you see it from a neutral Malaysian vision why would they wish to try and run the brand Cardiff City the Bluebirds, lets face it generally speaking that brand has failed in the last 100 years in both business and football streams as well as being a very small entity outside of Wales let alone globally.

If to be brutal you could brand it as a " tin pot club" or a big fish in a very small media pond of South Wales. A " Tin pot" Club with a very low customer base and a high region of lack of apathy towards the current brand. The customer base at the time made up of a hard core of fans who portrayed themselves as loyal but in many instances most certainly not " brand able " for marketing reasons unless you wished to make a profit out of hooligan books or tales of woe from away match leaders. Certaintly no club in the world has run its business on hooligan books.

Revenue streams all sold in the main by the previous entourage of failed Chairman including a price freeze on admission fees.

A staff of non experienced employees , no where near the grade to operate a Championship/Premiership operation or brand in fact a position where the staff mentality was more suited to a conference team with big ambitions.

The Lawn Mover being the Stadia Manager in Wayne Nash, The ticket office and media Manager run by an ex furniture salesman and the Chief executive with no football experience put in place by PMG , to protect their interests and from their Rugby World.

Company Sec , held by a man on fraud charges and struck out of his own law practice.

Harsh maybe but true and clearly not the vision Mr Tan has for taking his new rebrand forward after investment and clearly not foundation for the successful future if its to be built.

It was clearly a start from scratch operation , we invest , we have a new stadium and a Club with mediocre history much of which is based on failure.

When you look at it that way, you can see the full direction and vision of Mr Tan.

Slowly breakdown all the bad and rebuild all good to breed success , everything will clearly be broken down and come under the control of Tan and his Empire to breed success in business and on the pitch.

From a neutral non supporting Cardiff City prospective it makes perfect sense. Unfortunately we have no say in matters and have to make a choice , support a new rebranded Club and cheer it to success under a new regime or simply walk away and do something else for our weekly entertainment or football fix , nobody else was prepared to take the Club forward and as the Malaysians are showing will simply do it their way under their control.

Nice of you to join us. Your a little bit late arriving to the debate, but better late than never.

Anyone with a brain worked out everything you've just posted back in May, when the heart and soul got ripped out of our once proud club.

I stopped posting on this message a long time ago, but the elitist tone you used to write this post, really rubbed me up the wrong way.

Just because you had breakfast with some Malaysians and posted a well written account of your opinion, doesn't give your opinion anymore value than Dai Hunt's.

The fact is that football clubs are not brands. Therefore the same business rules and logic do not apply.

I have no time for people who think otherwise, they truely have been tainted by the boring, dull, ugly, plastic face of modern football.

We are Cardiff City, with a colourful and troubled past, who play in Blue and go by the name of the Bluebirds. We are not a team that the people of Wales and Malaysia can unite behind. We are not a club who can just be changed on a whim to suit the ideology of billionaires and marketing executives.

We are Cardiff City and we are currently disjointed and broken. Outstanding on the pitch but boring, plastic and bland off it.

Please f**k off and support Man United or Liverpool [if you don't already]. Thanks.

Good post . It's a fact but most folk struggle to embrace change.

I took the wife yesterday and it was her first visit to our stadium . She previously had visited Ninian park many years ago and she couldn't believe how we had moved on and was impressed by the stadium and the facilities .

We should be grateful we still have a club and most should remember of the grim days when we nearly went to the wall.

I took the wife yesterday and it was her first visit to our stadium . She previously had visited Ninian park many years ago and she couldn't believe how we had moved on and was impressed by the stadium and the facilities .

Nail, head. But not in the way you're thinking. What you've said is nothing to be proud of.