Cardiff have fallen short in their promotion bid over the last few years, but this season manager Malky Mackay is desperate not to let that happen again.
The Bluebirds boss is keen to add some Premier League quality to his side who currently sit top of the Championship, with a striker top of the agenda.
According to The Guardian, Cardiff City are looking to loan Stoke City striker Cameron Jerome.
The Englishman has only made one Premier League start this season and is way down the pecking order at The Britania, with Jon Walters, Peter Crouch and Kenwyne Jones all standing the way of a regular first team place at The Britannia.
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