He bought 22 teddy bears for £36 the money went to some good cause - charity i think....
But he now USES the teddy's in the dressing room for tactical sessions with the players - on some kind of table tennis type green table - apparently they have a right scream with him and the dressing room is good fun too!!! you can imagine the banter!!!
He started doing this back last November - and Blackpool have been incredible since..... Crazy man, but you have to say - It's done the job!!