A forum for all things Cardiff City


Postby Sven » Wed Sep 11, 2019 7:56 am

The power structure at Cardiff City: Who's who and what they actually do
By Glen Williams

Cardiff City are still settling into life back in the Championship following their relegation from English football's top flight last year.

Neil Warnock is entering what he says is his final season as a football manager and his goal remains unchanged – he wants to get the Bluebirds back in the big time.

However, he will not be able to do that on his own and there are dozens working behind the scenes to help ensure Cardiff return to the top echelon of English football as quickly as possible.

Firstly, let's start at the very top.


The man at the top of the tree is obviously the owner, Vincent Tan. The Malaysian businessman acquired the club nine years ago, but has courted much controversy during his tenure.

He has since admitted that he made a mistake when he changed the Bluebirds' home kit from blue to red, which has gone a long way to endearing himself to City fans once again.

Despite the rocky road which has led us to where we are today, he has overseen two promotions to the Premier League and has been at the helm for one of the most, if not the most, successful periods of Cardiff City's history.

The key men behind the transfer dealings are executive chairman Mehmet Dalman and executive director and CEO . These are the two who harbour much control over the purse strings and are largely responsible for communication with Warnock over transfer strategy.

In a recent interview with WalesOnline, Dalman said City spent nigh on £20m in this most recent transfer window and believes the money currently being thrown about in the Championship is "silly", but is insistent the Bluebirds can keep pace with most teams in the division.

Steve Borley is an executive director at Cardiff City. Borley is a managing director of Cardiff-based engineering company CMB Engineering and was a key player in the construction of Cardiff City House of Sport.

And then there are the non-executive board members. There is Cardiff-born entrepreneur Datuk Marco Ronaldo Mario Caramella, whose primary task is to bridge the Bluebirds and his country of residence, Malaysia; 61-year-old Malaysian Derek Chee Seng Chin and Ronald Issen, who also presides on the board of City's sister club KV Kortrijk in Belgium.

Cardiff City's executive staff

Owner – Vincent Tan

Executive Chairman – Mehmet Dalman

CEO – Ken Choo

Executive director – Steve Borley

Non-executive board members – Derek Seng Chin, Datuk Marco Ronaldo, Mario Caramella and Ronald Issen


So, on the pitch and the training ground, the operation is obviously headed by manager Neil Warnock. The Bluebirds boss is hoping to earn his ninth career promotion this term and has a host of trusted lieutenants hoping to make that happen.

Assistant manager Kevin Blackwell and first-team coach Ronnie Jepson are permanent fixtures on the sidelines and in the dugout alongside Warnock, while coach James Rowberry and goalkeeping coach Andy Dibble also play major roles in first-team proceedings.

Helping to supplement the talent currently on show in the Welsh capital is Glyn Chamberlain, who is the club's chief scout and plays a major role on the recruitment side of things. He joined the club in February 2017, shortly after Warnock arrived, after undertaking a similar role at Burnley for four years.

As is the modern way, the Bluebirds are well stocked with eagle-eyed analysts who are tasked with fine tuning the team's preparation as well as offering insight from the stands during the game. Jack Radusin, Patrick Deboys and Josh Morris are the men behind the analysis.

No backroom staff is complete without the medical and fitness entourage. Matthew May heads up the medical services, while club doctor Len Nokes plays a key role when it comes to player welfare, so much so that he won the 'Outstanding Contribution Award' when the Bluebirds were promoted in the 2017-18 season.

Then there is the physio team. James Rowland is the club's senior physiotherapist alongside first-team physio Adrian Littlejohn, while Luke Walker is employed as the soft tissue specialist, all of whom are vital for the players' rehabilitation.

And when it comes to getting the players to their peak, look no further than fitness and conditioning duo Carl Serrant and Lee Southernwood who both work closely with strength and conditioning coach Mike Beere and sports scientist Ben Parry.

Kit manager Paul Carter and groundsman Roy Evans both undertake important roles at Cardiff City Stadium, while football management PA Victoria McCracken ensures the whole operation runs smoothly.

Cardiff City footballing staff

Manager – Neil Warnock

Assistant – Kevin Blackwell

First-team coach – Ronnie Jepson

Coach – James Rowberry

Goalkeeping coach – Andy Dibble

Head scout – Glyn Chamberlain

First-team performance analysts – Jack Radusin, Patrick Deboys and Josh Morris

Head of medical services – Matthew May

Club doctor – Len Noakes

Senior physiotherapist – James Rowland

First-team physiotherapist – Adrian Littlejohn

Soft tissue specialist – Luke Walker

Heads of fitness and conditioning – Carl Serrant and Lee Southernwood

Strength and conditioning coach – Mike Beere

Sports scientist – Ben Parry

Football management PA – Victoria McCracken

Kit manager – Paul Carter (assisted by David Bush)

Groundsman – Roy Evans


At the top of the youth set-up is academy manager James McCarthy, who has been involved with the club for 19 years this month. He became an academy coach in September 2000 before being elevated to assistant academy manager in 2013. Just a year later he took the top job.

With regards to the age-grade sides, Jarred Harvey and Andy Legg are the men tasked with leading the under-23 development squad while Matthew Bloxham has the duties for the under-18 team after Craig Bellamy this summer left to link up with former Manchester City team-mate Vincent Kompany and become Anderlecht Under-21s boss.

Head of coaching Tom Ramasut, academy operations manager Gavin Reen and education and welfare manager Steve Ellis also play pivotal roles with the next generation.

It is also understood that goalkeeper Brian Murphy, who recently signed a four-month deal with the club, is helping out with the keepers in the academy.

In the more formative years of promising talent, Dane Facey (ages 12-16) and Lawrence Hallett (ages 9-11) take charge of the coaching.

Cardiff City's youth-team staff

Academy manager – James McCarthy

Under-23s coaches – Andy Legg and Jarred Harvey

Under-18s coach – Matthew Bloxham

Head of coaching – Tom Ramasut

Academy operations manager – Gavin Reen

Education and welfare manager – Steve Ellis

Lead development coach (ages 12-16) – Dane Facey

Lead foundation coach (ages 9-11) – Lawrence Hallett

And behind the scenes...

Away from matters on the pitch, there is a whole army of people who are vital in keeping the cogs running in the bowels of Cardiff City Stadium and at the club's Vale Resort training base.

They range from the club's secretary Michelle McDonald to the media team which is spearheaded by head of TV and video Jamie De Cruz and head of communications Mark Denham.

Head of HR Dawn Williamson, head of retail Clare Scarth, head of ticketing Mona Sabbuda, head of operations Wayne Nash, head of commercial Nic Heslop, financial controller Charlotte Latham, finance director Philip Jenkins , international development manager Joel Hutton, head of commercial Nic Heslop, safeguarding manager Rob Cronick and head of fan engagement Amy James are among those on the executive management team who play crucial roles within the club.
City Executive.jpg
City Executive.jpg (70.24 KiB) Viewed 2897 times
Kevin Blackwell.jpg
Kevin Blackwell.jpg (17.66 KiB) Viewed 2897 times
Andy Dibble.jpg
Andy Dibble.jpg (21.11 KiB) Viewed 2897 times
Andy Legg.jpg
Andy Legg.jpg (37.37 KiB) Viewed 2897 times
"If only closed minds came with closed mouths!"
User avatar
Posts: 17345
Joined: Sat Aug 21, 2010 6:14 pm



Login or Register to remove this ad.


Postby pembroke allan » Wed Sep 11, 2019 8:54 am

A lot of costs involved in running modern football club no wonder clubs lose money? :o
User avatar
pembroke allan
Posts: 20500
Joined: Wed Jan 18, 2012 10:00 pm
Location: Cardiff


Postby Forever Blue » Wed Sep 11, 2019 9:13 am

pembroke allan wrote:A lot of costs involved in running modern football club no wonder clubs lose money? :o


For many years now behind the scenes from top to bottom of our club to much is paid out.
And I feel the club/fans have not seen any return.
Annis Jnr Author and Publisher of 7 Books.

My 7th Book is Available Now "MY STORY"

My email :
User avatar
Forever Blue
Posts: 117443
Joined: Sat Nov 21, 2009 11:30 am


Postby montyblue » Wed Sep 11, 2019 9:32 am

Who are our scouts? searching the globe for those bargain gems Going to watch players from where ever, dalmhan deals with the finacial side of transfers, our is he the head scout?
Posts: 1628
Joined: Wed Apr 18, 2018 5:13 pm


Postby pembroke allan » Wed Sep 11, 2019 9:44 am

Forever Blue wrote:
pembroke allan wrote:A lot of costs involved in running modern football club no wonder clubs lose money? :o


For many years now behind the scenes from top to bottom of our club to much is paid out.
And I feel the club/fans have not seen any return.

Unfortunately annis a lot of the people and the position they hold are part and parcel of modern football! But agree certain areas are lacking but part of that is down to manager and his reputation or requirements for types of players he likes ? Maybe when he's gone things will change and recruiting and academy policies will change and we will see a change for the better....:thumbup:
User avatar
pembroke allan
Posts: 20500
Joined: Wed Jan 18, 2012 10:00 pm
Location: Cardiff


Postby caerblue » Wed Sep 11, 2019 2:38 pm

Warnock only said a few months back that the club had hardly any staff,I believe he come out and said,we were miles behind every other club in the premier league,in the amount of people we had in the background,and in an ideal world,he would have liked another 7 staff to be employed
Posts: 2582
Joined: Sat Oct 30, 2010 8:09 pm


Postby Isawgarystevensscoreagoal » Wed Sep 11, 2019 5:05 pm

Are the three "Analysts" and nine medical staff all full time?

Can't for life of me think what three analysts can tell Sir Neil that he may be interested in hearing. Morrison can throw the ball further than anyone else so he takes the throws and that we are shit at scoring from set pieces but let's keeping trying the same old things anyway.

It may all considered to be the norm in football but it's why ticket prices are extortionate and clubs are selling their grounds because they are broke.

And we have a head of international development? Really.
Posts: 908
Joined: Tue Feb 19, 2019 11:46 pm


Postby JulesK » Thu Sep 12, 2019 7:35 am

Why is Ken Choo not in original peice Sven?

Under... Executive 4th paragraph.
Keeping the Faith since '74.
Posts: 531
Joined: Tue Jan 22, 2019 2:27 pm

Return to General Chat

Who is online

Users browsing this forum: Blueman39, dogfound, ElyBoy1984, Google [Bot], Google Adsense [Bot], Isawgarystevensscoreagoal, LiamD1991, lockey1927, Magicalempire, moonboots, pembroke allan, Ray Bishop, RV Casual, smackajack101309 and 290 guests

Disclaimer :
The views and comments entered in these forums are personal and are not necessarily those of the management of this board.
The management of this board is not responsible for the content of any external internet sites.