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“ Steve Borley “

Tue May 14, 2024 5:58 am

STEVE BORLEY ASKED ABOUT A DIRECTOR OF FOOTBALL / NEW BADGE ON KIT ETC

May 2024



Would the club pursue the hiring of a director of football? Or a senior executive/consultant who has a track record in a similar role?

Has this ever been raised with our owner Vincent Tan?


Could the club frame the argument for a DOF through the lens of revenue generation i.e., securing talent which can be then sold on for a higher net fee?


In the absence of a DOF or Sporting Director, what is the makeup of the clubs’ footballing strategy in relation to planning? What processes are in place to improve future player sales in an ever increasingly challenging market?




STEVE BORLEY:


SB This has been a regular discussion point with the board and owner but the position at the moment is that there will not be a director of football. It’s a financial decision and the costs go against the FPP and would mean finance lost from the playing budget.


The fan representatives were strongly in favour of a director of football, and it was pointed out that a good director of football could create income and be cost-effective, short-term loss but could make the club profits, an investment rather than cost. SB agreed that stability is important and pointed out that many managers had been sacked in the championship already this season SB explained that ownership structure dictates management structure, the question has been asked to the owner but given the cooperate structure we have its not a board decision rather than a decision the owner would make. It is still under review, but the owner has been let down in the past by a director of football and won’t be easily persuaded to change his mind.
The processes are in place to improve future player sales and are done through a head of recruitment, agents, etc. The current manager, club chairman and directors then make recommendations to the owner. SB believes this is an area the club can improve on. The owner will have the ultimate decision, he does get advice from the transfer committee who recommend players to the owner, there are four people on the transfer committee, three directors and the manager. The manager is always heavily involved. Information is communicated to the owner in various ways, there is a process in place. Different clubs have different models.






How do the club ensure consistency in recruitment and culture when Managers are often given limited time in role?
Why are managers hired on limited term contracts only? Are there criteria the club applies and uses to recruitment when hiring Managers?

SB The owner has always paid off managers in the past and is loathed these days to rush into offering long contracts, he is now very cautious, but managers here are always paid well. It’s very difficult to offer contracts that have conditions on them that protect the club, managers are also in a precarious position, so want security .

There are no particular criteria, but they look at many different aspects before deciding, they wanted experience at the start of this season but finally chose Erol Bulut who is new to the championship and SB said that he believed that the manager had done well this season considering the standard of the league, the financial constraints and transfer embargo last summer.
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Re: “ Steve Borley “

Tue May 14, 2024 6:01 am

Peter Whittingham and PW 7

The fan representatives stated that they would like to celebrate Peter’s legacy in a befitting way. What he did for the club was incredible and they felt he deserves something incredible. They agreed as a Fan Advisory board, that a memorial statue would be something which fans for many generations would find suitable. Particularly as we enter 125 years of the club, and we look back at our most cherish players.


Through personal contacts this was mentioned in passing briefly to his friends and family. One FAB member is friends with Peters friends, this was received with overwhelming positivity and support. They had also met with the FSA to look at fundraising models, scoping, structure, and planning. We can outline how other clubs and fan organisation have navigated the journey from conception to construction. We would welcome open dialogue and discussion here. The two questions to the meeting are- Would the club feel comfortable in supporting this initiative in terms of approving and If so, could the club continue to be the primary liaison with Peter’s family and the PW7 foundation? The FAB are mindful of this being a very emotive issue and want to ensure that we all follow the correct steps.



STEVE BORLEY:

SB explained that he had many dealings with Peter’s family and the creation of PW7 foundation was of the opinion that any monies raised would better be used by going into that foundation. They wanted something tangible, something that could be used and Steve was not sure a statue would be something Peter or his family would have approved of, he was an extremely modest man. Having said that Steve said he would raise the question with the family.

The PW foundation was originally set up to provide money for coaches and providing opportunities for young kids ,also to give something back to his former school in Birmingham, so Steve was not sure a statue would be something they desire.
VA said he understood the family may have other thoughts about how to remember Peter ,but the fans also have been expressing their desire to see a permanent reminder of him at the stadium, he is seen as the best player ever to play for the club by many fans. SB suggested the best way to do that in his opinion would be to create a Peter Whittingham corner in the proposed Cardiff City Museum , SB believes that would be a fitting tribute, including showing his goals , his memorabilia etc. Steve also said that if you go into the academy building you will see a massive PW 7 logo, and other Peter Whittingham memorabilia , it’s there to acknowledge the fact that Peter wanted to do something at the academy in his retirement to support the young players coming through.

AR said she had met his wife Amanda and asked how she would feel about having a statue for Peter at the stadium if it was possible to fund it and she felt it was a fantastic idea. WN said he had contact James when it came to the foundation work, KM confirmed that the original statue at the stadium cost £120,000 and took a great deal of work and fundraising , that cost is probably double now. MW explained that this was feedback from the fans that they are bring to the meeting who are really emotional about Peter Whittingham. The fan reps suggested that it would look to raise funds but would like the support from the club, SB agreed that a fitting tribute is something he and the club would be in favour of. said he would take these views back to the family.
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Re: “ Steve Borley “

Tue May 14, 2024 6:09 am

How often do board members speak with the owner?

The Chairman and CEO speak to the owner daily.





Who is the nominated delegate to engage with the owner?

Nobody is nominated however, as stated above the Chairman and CEO engage daily.



Are we having the present badge on the New Kit next season?

NO, it will be a badge from one of the past kits
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Re: “ Steve Borley “

Tue May 14, 2024 6:32 am

Are we having the present badge on the New Kit next season?

NO, it will be a badge from one of the past kits.

Please make it pre Tan era.

Re: “ Steve Borley “

Tue May 14, 2024 6:39 am

Bakedalasker wrote:Are we having the present badge on the New Kit next season?

NO, it will be a badge from one of the past kits.

Please make it pre Tan era.


I believe it is Ian,

If it was not the sales will not be good and they know this.


:bluebird: :bluebird: :bluebird:

Re: “ Steve Borley “

Tue May 14, 2024 6:41 am

Well it's great to hear that we are going back to the good old days with the badge. Now im hoping for a kit similar to the past as well (pre tan era) ideally 2010 home kit.

But yeah I would LOOOVE it if the badge is either of these
Personally I love the older badge but would be happy with either.

Posting this I do wonder how far back can we go
I mean could we for 1 season be riverside fc with the 1st ever home kit with the brown and yellow look to it.
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Re: “ Steve Borley “

Tue May 14, 2024 6:46 am

Reply:
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Re: “ Steve Borley “

Tue May 14, 2024 6:56 am

Sam ReaN wrote:
I mean could we for 1 season be riverside fc with the 1st ever home kit with the brown and yellow look to it.


That would be tooooooooooo much to take in. Perhaps when we are 200 years old possible but for now lets get that badge you posted back.

Re: “ Steve Borley “

Tue May 14, 2024 8:31 am

I didnt think we had ever had a director of football but I might be wrong. Wonder who SB is talking about there where Tan had been let down in the past?

Love the fact that one of the old badges is coming back. Our original identity is slowly being restored.

Re: “ Steve Borley “

Tue May 14, 2024 8:56 am

Maloby_Blue wrote:I didnt think we had ever had a director of football but I might be wrong. Wonder who SB is talking about there where Tan had been let down in the past?

Love the fact that one of the old badges is coming back. Our original identity is slowly being restored.


It will only be for this season sadly. Would be very surprised if it was kept beyond this season. Hope I'm wrong.

Re: “ Steve Borley “

Tue May 14, 2024 9:19 am

Bambasbestbuddy22 wrote:
Maloby_Blue wrote:I didnt think we had ever had a director of football but I might be wrong. Wonder who SB is talking about there where Tan had been let down in the past?

Love the fact that one of the old badges is coming back. Our original identity is slowly being restored.


It will only be for this season sadly. Would be very surprised if it was kept beyond this season. Hope I'm wrong.



I predict Tan will not be here for the season after.

So We can be a Proud Club again.

Re: “ Steve Borley “

Tue May 14, 2024 9:32 am

Even if he is here, if the shirt sales are good because of the old badge, maybe he would keep it as its money after all

Re: “ Steve Borley “

Tue May 14, 2024 10:04 am

A big fan of PW and agree he was an immense talent for us but could we also say Phil Dwyer deserves a statue, maybe a stand named after him, more appearances than PW and with us longer and a Cardiff lad? :bluebird:

Re: “ Steve Borley “

Tue May 14, 2024 10:27 am

Bambasbestbuddy22 wrote:
Maloby_Blue wrote:I didnt think we had ever had a director of football but I might be wrong. Wonder who SB is talking about there where Tan had been let down in the past?

Love the fact that one of the old badges is coming back. Our original identity is slowly being restored.


It will only be for this season sadly. Would be very surprised if it was kept beyond this season. Hope I'm wrong.

The Podcast said it was Iain Moody (with Malky) and we all know how that one ended... :ayatollah:

Re: “ Steve Borley “

Tue May 14, 2024 10:33 am

Replies:
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Re: “ Steve Borley “

Tue May 14, 2024 10:56 am

Sven wrote:
Bambasbestbuddy22 wrote:
Maloby_Blue wrote:I didnt think we had ever had a director of football but I might be wrong. Wonder who SB is talking about there where Tan had been let down in the past?

Love the fact that one of the old badges is coming back. Our original identity is slowly being restored.


It will only be for this season sadly. Would be very surprised if it was kept beyond this season. Hope I'm wrong.

The Podcast said it was Iain Moody (with Malky) and we all know how that one ended... :ayatollah:

Ah yes, could have been him. Thought he was more head scout but he could have held the DOF type role too. Tan for sure got his hands burnt with him so fair comment by SB I suppose...Tan will have to remain as the Owner/DOF then haha

Re: “ Steve Borley “

Tue May 14, 2024 11:49 am

Maloby_Blue wrote:
Sven wrote:
Bambasbestbuddy22 wrote:
Maloby_Blue wrote:I didnt think we had ever had a director of football but I might be wrong. Wonder who SB is talking about there where Tan had been let down in the past?

Love the fact that one of the old badges is coming back. Our original identity is slowly being restored.


It will only be for this season sadly. Would be very surprised if it was kept beyond this season. Hope I'm wrong.

The Podcast said it was Iain Moody (with Malky) and we all know how that one ended... :ayatollah:

Ah yes, could have been him. Thought he was more head scout but he could have held the DOF type role too. Tan for sure got his hands burnt with him so fair comment by SB I suppose...Tan will have to remain as the Owner/DOF then haha

They also mentioned 'cost grounds', as it goes against FFP figures that are 'better spent on playing staffs' and that it has been 'discussed at length' but the final decision 'will always be Vincent Tan's'... :ayatollah:

Re: “ Steve Borley “

Tue May 14, 2024 11:51 am

at last i can finally buy some shirts etc, interesting he stated ffp being the reason behind not having a dof.
i hope that dont mean we cant spend again this summer ? how tight is the budget at the club

Re: “ Steve Borley “

Tue May 14, 2024 12:26 pm

1980s Bluebird wrote:A big fan of PW and agree he was an immense talent for us but could we also say Phil Dwyer deserves a statue, maybe a stand named after him, more appearances than PW and with us longer and a Cardiff lad? :bluebird:


THIS...

Re: “ Steve Borley “

Tue May 14, 2024 12:30 pm

JulesK wrote:
1980s Bluebird wrote:A big fan of PW and agree he was an immense talent for us but could we also say Phil Dwyer deserves a statue, maybe a stand named after him, more appearances than PW and with us longer and a Cardiff lad? :bluebird:


THIS...

My favourite ever player was 'Joe' Dwyer, so agree...! :ayatollah:

Re: “ Steve Borley “

Tue May 14, 2024 12:38 pm

1980s Bluebird wrote:A big fan of PW and agree he was an immense talent for us but could we also say Phil Dwyer deserves a statue, maybe a stand named after him, more appearances than PW and with us longer and a Cardiff lad? :bluebird:

Agree

Re: “ Steve Borley “

Tue May 14, 2024 1:03 pm

Great news about the badge. They did hint to it when they put that new retro merchandise on sale a few weeks ago.

Kit is normally revealed June/July so would expect some sort of official announcement soon.

Using an old badge will see a big increase in merchandise sales.

Also agree with the above comments that there should be something in honour of Phil Dwyer.

Re: “ Steve Borley “

Tue May 14, 2024 1:56 pm

Sam ReaN wrote:Well it's great to hear that we are going back to the good old days with the badge. Now im hoping for a kit similar to the past as well (pre tan era) ideally 2010 home kit.

But yeah I would LOOOVE it if the badge is either of these
Personally I love the older badge but would be happy with either.

Posting this I do wonder how far back can we go
I mean could we for 1 season be riverside fc with the 1st ever home kit with the brown and yellow look to it.

It's a nice thought but can't see that happening.

Maybe the brown and yellow as the away kit......

Re: “ Steve Borley “

Tue May 14, 2024 3:29 pm

1980s Bluebird wrote:A big fan of PW and agree he was an immense talent for us but could we also say Phil Dwyer deserves a statue, maybe a stand named after him, more appearances than PW and with us longer and a Cardiff lad? :bluebird:


I totally agree with you pw statue ect yes peter was a nice lad and loyal great player.phil dwyer was the same cardiff city through and through .i believe he almost died on the pitch for city after swolling his tongue is this true ? Both players were equally brilliant and loyal to city and phil a cardiff boy aswell