CARDIFF CITY SHIRT SPONSORSHIP - An Important Question :

CARDIFF CITY SHIRT SPONSORSHIP - An Important Question :

For 14 years our shirt sponsors have been Visit Malaysia or Malaysia Berjaya ….basically , seemingly promoting Malaysian Tourism and Tan’s own company.

The practical reality is that this sponsorship really does not have much commercial value to Malaysian tourism or Tan’s Berjaya group.


It appears to me that part of this sponsorship is due to Tan’s patriotism (which one has to applaud) and keeping in with the Malaysian Government , but also far more significantly , it may be another way for Tan to give necesssty money towards running CCFC.

Which otherwise he wouldn’t have been able to give …because of the FFP (Financial Fair Play) rules.


So what I am suspecting or questioning is , is Tan using this sponsorship to get more very necessary money to CCFC ? , without breaking the FFP rules ? ….and How much has he spent over the years in this sponsorship ? We are never told ?
Why not?

These are important questions because those sums are at least £10 million ….but , I would not be surprised if it is £30 , 40 or 50 million over the last 14 years.

It was recently argued that Tan has committed £250 million on us in shares , loans and write offs, due to bad management at the club and continual court cases. Despite receiving £Hundreds of Millions for being in the Premiership twice.

Could it be that with this sponsorship that he has committed £300 million ?


No wonder that Tan is unable or unwilling to spend any more on us (other than what is necessary to avoid administration).

And due to Tans wealth now half what it was due again to bad management, Tan has not got the finances available anymore.


Personally , I kind of applaud Tan’s bravery in risking so much money on us ….but on the other hand it is his arrogance and his very poor judgement and lack of football / financial ability that put us in this position.

How much money has he spent in shirt sponsorship ?

How much money has he received in Shirt Sponsorship?


Can anyone find out ? It is very important to know.

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Genuinely , this is a big concern , because the deeper Tan is in ‘sxxt’ in what he had wasted on us financially ….the less is he able or willing to back us . Ultimately it can get much worse .


I am really worried.

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This is a genuine question to everyone?

Perhaps Keith Morgan , Glen Williams , Mehmet Dalman or even Wez can tell us how much we have received each year in Shirt Sponsorship?

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This is a genuine question to everyone?

Perhaps Keith Morgan , Glen Williams , Mehmet Dalman or even Wez can tell us how much we have received each year in Shirt Sponsorship?

The sponsorship was around £3m per year. There is also additional sleeve sponsorship which is probably worth around £500,000 per annum.

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This is a genuine question to everyone?

Perhaps Keith Morgan , Glen Williams , Mehmet Dalman or even Wez can tell us how much we have received each year in Shirt Sponsorship?

The sponsorship was around £3m per year. There is also additional sleeve sponsorship which is probably worth around £500,000 per annum.

Thank you, I honestly never knew.

So Joff, We receive £3.5 Mill a year, Over £40 Mill since Tans Reign started very interesting, Thanks again.


Some good figures there , We’ve received some big monies.

Reply:

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Also, outside the stadium and inside there is loads of advertisement for them, wonder if we receive monies for them aswell

Would love to know how many of us, have looked at these direct striking logos almost in our face at CCS and on our shirts saying VISIT MALAYSIA and VISIT PADANG etc, and gone “ok I think I will!” a neutral watching on TV is unlikely to do that either. You could argue that goes for a lot of shirt sponsors (I never got a car from Ken Thorne!) I guess my point is I’ll be bloody glad to see the back of these impactful not very friendly looking logos let alone the Malaysian flag and wiggly worm.

We are Cardiff
Capital city of Wales

So….

VISIT CARDIFF
VISIT WALES
VISIT VALLEYS
VISIT THE VALE


Where is this?

What also needs to be taken Into consideration the deals must be within certain commercial rates or fall foul of cheating ffp! Yes clubs have tried and successfully got around this but they are far bigger than we are so get away with it.

Visit Malaysia Shirt Logo Sponsorship:

City's shirt sponsors have been either "Visit Malaysia" or "Malaysia Berjaya" for 14 years to promote Malaysian tourism and Berjaya.

The commercial value of this sponsorship to Malaysian tourism or Tan's Berjaya group is not as much as people think. I seem to recall VT stating at some stage he was just doing it as a goodwill gesture to promote tourism.

VT has kept the "Visit Malaysia" logo on the shirts for nine years but Tourism Malaysia only helped pay for one year and at a discounted rate.

Johor ruler Sultan Ibrahim Sultan Iskandar sponsored up to £3 million over the past three years for the "Visit Malaysia" logo on the shirts.

Here's the links for evidence but personally, I think we have missed a trick here for cash in as opposed to doing it fir free for years. And no, I don't want to see one of these crank crypto NFT firms sponsoring us either. Every PL club did this and every NFT has tanked in value plus one club was even advertising CFD's, which are notoriously high risk and should really be illegal, as the potential losses are staggering to those not aware of hiw they work.

https://www.freemalaysiatoday.com/categ ... ysia-logo/

IMG_20240530_132800.jpg

PS - The sleeve logo revenue is very difficult to gauge as not publicly available, as is the precise figure for shirt sponsorship but based on the above, I'd say it's pretty accurate.

You do not have the required permissions to view the files attached to this post.

Visit Malaysia Shirt Logo Sponsorship:

City's shirt sponsors have been either "Visit Malaysia" or "Malaysia Berjaya" for 14 years to promote Malaysian tourism and Berjaya.

The commercial value of this sponsorship to Malaysian tourism or Tan's Berjaya group is not as much as people think. I seem to recall VT stating at some stage he was just doing it as a goodwill gesture to promote tourism.

VT has kept the "Visit Malaysia" logo on the shirts for nine years but Tourism Malaysia only helped pay for one year and at a discounted rate.

Johor ruler Sultan Ibrahim Sultan Iskandar sponsored up to £3 million over the past three years for the "Visit Malaysia" logo on the shirts.

Here's the links for evidence but personally, I think we have missed a trick here for cash in as opposed to doing it fir free for years. And no, I don't want to see one of these crank crypto NFT firms sponsoring us either. Every PL club did this and every NFT has tanked in value plus one club was even advertising CFD's, which are notoriously high risk and should really be illegal, as the potential losses are staggering to those not aware of hiw they work.

https://www.freemalaysiatoday.com/categ ... ysia-logo/

IMG_20240530_132800.jpg

PS - The sleeve logo revenue is very difficult to gauge as not publicly available, as is the precise figure for shirt sponsorship but based on the above, I'd say it's pretty accurate.

Thank you Paul,

Cheers.


Vincent Tan: Johor sultan sponsored Cardiff’s ‘Visit Malaysia’ logo
Bernama
-
08 Jun 2018


Cardiff City FC owner Vincent Tan says the sultan sponsored up to £3 million over the past three years.



KUALA LUMPUR: Cardiff City FC owner Vincent Tan today revealed that Johor ruler, Sultan Ibrahim Sultan Iskandar had sponsored up to £3 million over the past three years to maintain the “Visit Malaysia” logo on the team jersey.

“His Majesty is not helping Cardiff City FC, but more to promote the country,” Tan said at a press conference yesterday.

Visit Malaysia Shirt Logo Sponsorship:

City's shirt sponsors have been either "Visit Malaysia" or "Malaysia Berjaya" for 14 years to promote Malaysian tourism and Berjaya.

The commercial value of this sponsorship to Malaysian tourism or Tan's Berjaya group is not as much as people think. I seem to recall VT stating at some stage he was just doing it as a goodwill gesture to promote tourism.

VT has kept the "Visit Malaysia" logo on the shirts for nine years but Tourism Malaysia only helped pay for one year and at a discounted rate.

Johor ruler Sultan Ibrahim Sultan Iskandar sponsored up to £3 million over the past three years for the "Visit Malaysia" logo on the shirts.

Here's the links for evidence but personally, I think we have missed a trick here for cash in as opposed to doing it fir free for years. And no, I don't want to see one of these crank crypto NFT firms sponsoring us either. Every PL club did this and every NFT has tanked in value plus one club was even advertising CFD's, which are notoriously high risk and should really be illegal, as the potential losses are staggering to those not aware of hiw they work.

https://www.freemalaysiatoday.com/categ ... ysia-logo/

IMG_20240530_132800.jpg

PS - The sleeve logo revenue is very difficult to gauge as not publicly available, as is the precise figure for shirt sponsorship but based on the above, I'd say it's pretty accurate.

Paul,


We have wasted an opportunity for at least a million a year, so £11M ?

I recall going to Thailand in 2015 and at the airport, in shops, the 7/11 shops all you seen was Leicester City FC tops and being marketed. It was quite odd seeing at as normally you see the locals in Man U, Liverpool, Arsenal, Chelsea tops.

Visit Malaysia Shirt Logo Sponsorship:

City's shirt sponsors have been either "Visit Malaysia" or "Malaysia Berjaya" for 14 years to promote Malaysian tourism and Berjaya.

The commercial value of this sponsorship to Malaysian tourism or Tan's Berjaya group is not as much as people think. I seem to recall VT stating at some stage he was just doing it as a goodwill gesture to promote tourism.

VT has kept the "Visit Malaysia" logo on the shirts for nine years but Tourism Malaysia only helped pay for one year and at a discounted rate.

Johor ruler Sultan Ibrahim Sultan Iskandar sponsored up to £3 million over the past three years for the "Visit Malaysia" logo on the shirts.

Here's the links for evidence but personally, I think we have missed a trick here for cash in as opposed to doing it fir free for years. And no, I don't want to see one of these crank crypto NFT firms sponsoring us either. Every PL club did this and every NFT has tanked in value plus one club was even advertising CFD's, which are notoriously high risk and should really be illegal, as the potential losses are staggering to those not aware of hiw they work.

https://www.freemalaysiatoday.com/categ ... ysia-logo/

IMG_20240530_132800.jpg

PS - The sleeve logo revenue is very difficult to gauge as not publicly available, as is the precise figure for shirt sponsorship but based on the above, I'd say it's pretty accurate.

Paul,


We have wasted an opportunity for at least a million a year, so £11M ?

That's what I've attached seems to suggest but again, the precise info is not public but if we have only received £1M per season for only three seasons, that's 11 seasons lost potential revenue which is £11M. As ever, I stand to be corrected on any of this and always welcome new accurate facts but on the face of it, them's the apples.

I'm sure though that we do OK on all the other commercial sponsorships though before any of the few usual suspects accuse these types of posts as club bashing etc.and asking for forensic accounts and fingerprints.

And before anyone says it, the press piece is 2018 so it's those years for the £3M.

I've no idea what has gone on since as the info isn't publicly available and the accounts I don't believe are granular enough to drill into the relevant revenue streams but I might be wrong. No time to look again either as flat out but someone might know more.

And before anyone says it, the press piece is 2018 so it's those years for the £3M.

I've no idea what has gone on since as the info isn't publicly available and the accounts I don't believe are granular enough to drill into the relevant revenue streams but I might be wrong. No time to look again either as flat out but someone might know more.

This is another report on the sponsorship of Visit Malaysia on the shirts, it seems that the 3m from the Malaysian govt was only for the season we first went into the premiership, and then it was taken over by Tan and the Sultan of Johor, Tan also has sponsorship with FK Sarajevo of tourism Malaysia but the shirt is Turkey Airlines.


Does Visit Malaysia branded on Cardiff City shirts do anything for tourism
The club's owner is Malaysian entrepreneur Vincent Tan

17:27, 24 SEP 2019Updated17:20, 28 SEP 2019

Cardiff City owner Vincent Tan (Image: PA)
Visit Malaysia.

This is what Cardiff City’s owner Vincent Tan has been urging football fans to do from the front of his team’s shirt since 2011.

The Malaysian government’s ministry of tourism contributed a reported £3m when Cardiff City first returned to the Premiership under Tan’s ownership.

The sponsorship was criticised by opposition MP Hee Loy Sian as “wasteful” and not likely to result in sufficient extra tourists visiting Malaysia to make the cost worthwhile.

Tourism Minister Datuk Seri Nazri Aziz responded in a written answer that Premiership broadcasts reached a global audience of 720 million people across 80 media partners.

The Malaysian government did not continue its sponsorship in following seasons but Vincent Tan and his fellow Malaysian, the Sultan of Johor, have kept the logo.

“I’m a Malaysian and I love my country. I would not change the Visit Malaysia logo and even the Sultan of Johor wants us to keep it that way,” Mr Tan said last year.

So do the people of South Wales choose Malaysia as a holiday destination in preference to other long-haul destinations, as a result of repeated invitations to do so emblazoned on the chests of Cardiff City players?

Probably not.

Malaysia’s Ministry of Tourism keeps statistics on tourist arrivals.

These are for the UK as a whole, not broken down by region, and the data published online shows a gentle decline in tourist arrivals from the UK (445,789 in 2014 to 361,335 in 2018).

It is the short-haul market (Singapore, Indonesia, Thailand and Brunei) that makes up the lion’s share of tourist arrivals to Malaysia, accounting for 69.2% of tourist arrivals for the period January to May 2019.

To give this and UK visitor numbers some additional context, there were 10.6 million visitors to Malaysia from Singapore in 2018, 3.2 million from Indonesia and 1.9m from Thailand.

A two-word command on the front of a football jersey to “Visit Malaysia” is not likely to tempt people to incur the financial cost and carbon footprint of the long-haul flight to Malaysia.

And before anyone says it, the press piece is 2018 so it's those years for the £3M.

I've no idea what has gone on since as the info isn't publicly available and the accounts I don't believe are granular enough to drill into the relevant revenue streams but I might be wrong. No time to look again either as flat out but someone might know more.

This is another report on the sponsorship of Visit Malaysia on the shirts, it seems that the 3m from the Malaysian govt was only for the season we first went into the premiership, and then it was taken over by Tan and the Sultan of Johor, Tan also has sponsorship with FK Sarajevo of tourism Malaysia but the shirt is Turkey Airlines.


Does Visit Malaysia branded on Cardiff City shirts do anything for tourism
The club's owner is Malaysian entrepreneur Vincent Tan

17:27, 24 SEP 2019Updated17:20, 28 SEP 2019

Cardiff City owner Vincent Tan (Image: PA)
Visit Malaysia.

This is what Cardiff City’s owner Vincent Tan has been urging football fans to do from the front of his team’s shirt since 2011.

The Malaysian government’s ministry of tourism contributed a reported £3m when Cardiff City first returned to the Premiership under Tan’s ownership.

The sponsorship was criticised by opposition MP Hee Loy Sian as “wasteful” and not likely to result in sufficient extra tourists visiting Malaysia to make the cost worthwhile.

Tourism Minister Datuk Seri Nazri Aziz responded in a written answer that Premiership broadcasts reached a global audience of 720 million people across 80 media partners.

The Malaysian government did not continue its sponsorship in following seasons but Vincent Tan and his fellow Malaysian, the Sultan of Johor, have kept the logo.

“I’m a Malaysian and I love my country. I would not change the Visit Malaysia logo and even the Sultan of Johor wants us to keep it that way,” Mr Tan said last year.

So do the people of South Wales choose Malaysia as a holiday destination in preference to other long-haul destinations, as a result of repeated invitations to do so emblazoned on the chests of Cardiff City players?

Probably not.

Malaysia’s Ministry of Tourism keeps statistics on tourist arrivals.

These are for the UK as a whole, not broken down by region, and the data published online shows a gentle decline in tourist arrivals from the UK (445,789 in 2014 to 361,335 in 2018).

It is the short-haul market (Singapore, Indonesia, Thailand and Brunei) that makes up the lion’s share of tourist arrivals to Malaysia, accounting for 69.2% of tourist arrivals for the period January to May 2019.

To give this and UK visitor numbers some additional context, there were 10.6 million visitors to Malaysia from Singapore in 2018, 3.2 million from Indonesia and 1.9m from Thailand.

A two-word command on the front of a football jersey to “Visit Malaysia” is not likely to tempt people to incur the financial cost and carbon footprint of the long-haul flight to Malaysia.

And before anyone says it, the press piece is 2018 so it's those years for the £3M.

I've no idea what has gone on since as the info isn't publicly available and the accounts I don't believe are granular enough to drill into the relevant revenue streams but I might be wrong. No time to look again either as flat out but someone might know more.

Sponsorship, advertising and other commercial income for 2022/23 was £11.1m. Shirt sponsorship was around £3m looking at those totals

A staggering £36.479 million was converted into equity by a new share issue.

And before anyone says it, the press piece is 2018 so it's those years for the £3M.

I've no idea what has gone on since as the info isn't publicly available and the accounts I don't believe are granular enough to drill into the relevant revenue streams but I might be wrong. No time to look again either as flat out but someone might know more.

This is another report on the sponsorship of Visit Malaysia on the shirts, it seems that the 3m from the Malaysian govt was only for the season we first went into the premiership, and then it was taken over by Tan and the Sultan of Johor, Tan also has sponsorship with FK Sarajevo of tourism Malaysia but the shirt is Turkey Airlines.


Does Visit Malaysia branded on Cardiff City shirts do anything for tourism
The club's owner is Malaysian entrepreneur Vincent Tan

17:27, 24 SEP 2019Updated17:20, 28 SEP 2019

Cardiff City owner Vincent Tan (Image: PA)
Visit Malaysia.

This is what Cardiff City’s owner Vincent Tan has been urging football fans to do from the front of his team’s shirt since 2011.

The Malaysian government’s ministry of tourism contributed a reported £3m when Cardiff City first returned to the Premiership under Tan’s ownership.

The sponsorship was criticised by opposition MP Hee Loy Sian as “wasteful” and not likely to result in sufficient extra tourists visiting Malaysia to make the cost worthwhile.

Tourism Minister Datuk Seri Nazri Aziz responded in a written answer that Premiership broadcasts reached a global audience of 720 million people across 80 media partners.

The Malaysian government did not continue its sponsorship in following seasons but Vincent Tan and his fellow Malaysian, the Sultan of Johor, have kept the logo.

“I’m a Malaysian and I love my country. I would not change the Visit Malaysia logo and even the Sultan of Johor wants us to keep it that way,” Mr Tan said last year.

So do the people of South Wales choose Malaysia as a holiday destination in preference to other long-haul destinations, as a result of repeated invitations to do so emblazoned on the chests of Cardiff City players?

Probably not.

Malaysia’s Ministry of Tourism keeps statistics on tourist arrivals.

These are for the UK as a whole, not broken down by region, and the data published online shows a gentle decline in tourist arrivals from the UK (445,789 in 2014 to 361,335 in 2018).

It is the short-haul market (Singapore, Indonesia, Thailand and Brunei) that makes up the lion’s share of tourist arrivals to Malaysia, accounting for 69.2% of tourist arrivals for the period January to May 2019.

To give this and UK visitor numbers some additional context, there were 10.6 million visitors to Malaysia from Singapore in 2018, 3.2 million from Indonesia and 1.9m from Thailand.

A two-word command on the front of a football jersey to “Visit Malaysia” is not likely to tempt people to incur the financial cost and carbon footprint of the long-haul flight to Malaysia.

Cheers. So depending on which reports are true, it looks like circa £6M over 14 years but we don't know what's happened since 2018.

£1M PA seems a bit light to me if that's the average but then again, the info is not public and the only solid figure is the £3M from VTs mate to really make some sort of guess.

The crypto NFT cranks that sponsor the PLs pay heavy money for shirt sponsorship and all the NFTs have tanked, and I mean all of them. There has been justified criticism of this as these firms are specially targeting a certain demographic who like a flutter, nothing wrong with having a punt of course but these NFT firms have all tanked and they are trying to tap into a certain market to profit big time.

City have a partner (or did) that has a Football Manager type game platform where you could make in app purchases and also.....wait for it....buy NFTs. It will be on the news section of the website somewhere and TBH, given what I have said above, I was surprised to say the least that we had even entertained NFTs to be part of the mix.

Did not know what a NFT was so googled it, people are mad just read this someone asked could he sell his tweets and this was the reply.

But yes, someone could buy your good tweets. The founder of Twitter sold one for just under $3 million shortly after we originally posted this article.