New Stadium naming rights .

so how come this never happened then when a figure of £9 mil was being chucked around ? Was it coz nobody wanted to back a dead horse coz they could see this coming or what , its been a long time with an unsponsored stadium or was Ridsdale banking on Premier League promotion to attract a major sponsor ?

Also how much in lost revenue are the Prem seats costing us then , and also how we gonna go thru the summer now coz all the money from season tickets that we normally buy in May / June has gone ?

This could f*cking snowball without a new major backer / chaitman / owner